Welcome to ODS: the new wave of public relations

We get clients attention they need! Check out this band--The Set! We work with their label Last Triumph and got them featured on their blog and recurring airplay. What can we get done for you?

As a company with insight into the world of the Millennial consumer--those age 18-29-- ODS is proud to be able to provide public relations services to clients through our national offices in Minneapolis, MN and Boca Raton, FL. It takes a lot to reach young people in today's day and age. With social media gaining ground as a way of receiving news, we believe that public relations needs to change from the age-old method of mass press release spamming. 

As a firm affiliated with TransMedia group—led by the visionary "Spin Man" Tom Madden—we offer all the traditional public relations tools you could normally find among other firms, but we add a competitive edge. We can represent your company to the world in a way that inspires young consumers to develop loyalty to your brand. We blend traditional methods of utilizing press releases and social media.

We don't use social media to advertise; we use it for publicity. What's the difference? Publicity must appear to come from a third party such as news media or friends. Advertising exposures are worth far less than publicity exposures because they are exactly that—advertisements. We have a network of hundreds of influential bloggers, vloggers, podcasters, and tweeters that can create tens of thousands of valuable exposures IN ADDITION to traditional forms of creating press releases.

What kind of press releases? Our team of market researchers are continually conducting quantitative and qualitative primary and secondary research to keep our infomation about the millennial consumer (values, news consumption, hottest trends) up to date. We use our knowledge as a powerhouse to direct our public relations consultancy. In other words: we know what makes good news and we know how to get you in the news.